Stage Acquires ThirdChannel, a National Leader in Optimizing Retail Execution and In-store Customer Experience

DENVER, Dec. 9, 2020 /PRNewswire/ — Stage, a specialized growth venture fund that invests in technology enabled and consumer products businesses in need of fresh capital and specialized operating expertise, today announced it has acquired ThirdChannel, a SaaS business which enables consumer brands to manage in-store customer experience at scale with ease and precision.


“ThirdChannel has built an impressive and unique technological platform that sets them apart,” Ingrid Alongi, Stage General Partner commented. “They excel in providing efficient and highly valued services to improve in-store performance for the brands they work with, and we believe Stage will be a catalyst to continued growth.  The Company’s proprietary technology, robust customer base and impressive team make this acquisition an important addition to our portfolio.”

ThirdChannel provides its clients personalized presence in stores with its Field Agent Network and the Company’s proprietary Field Management System.  The Company also delivers actionable data analytics to its clients, using data collected by the Field Management System.

“We are excited to be partnering with Stage, a firm with significant experience developing SaaS businesses,” said Brian Tervo, CEO of ThirdChannel.  “With their operational expertise and support, we will be able to refocus on providing specialized products and services and growing our market share.”

“I look forward to remaining on the board and working with the team at Stage,” said ThirdChannel founder, Gina Ashe.  “Additionally, I am pleased that Brian Tervo has been promoted the position of CEO.  His intricate knowledge of the business and established leadership makes this a natural transition that will provide continuous leadership for the Company and our clients.”

About ThirdChannel, Inc.
ThirdChannel’s retail intelligence platform is used by the world’s leading brands and retailers to optimize their brick and mortar presence at scale.  Now, anyone can control and conquer retail—across 1, 100 or 10,000 stores—relying solely on ThirdChannel’s suite of intuitive workforce management, retail execution, and health & safety solutions.  Powerful cloud-based technology enables personnel on the ground in stores to assess shopping environments and surface retail execution issues—and fixes—in the form of actionable data to drive sales and boost ROI.  Need additional resources in stores? ThirdChannel matches an exclusive, on-brand force of in-store CertSafe representatives for brands and retailers to flex up presence in stores.  To learn more, visit, read our blog Mind the Store, or follow us on Twitter @ThirdChannel3C.

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Dan, Krista, and Ingrid got together in early 2020 to build upon what Dan started in 2009 and expand it into a fund model. With venture dollars increasing, many good companies are being orphaned by their equity and need an alternative path. Krista, having faced relatable obstacles in her founder path, recently published a blog on the experiences that led her to joining Stage as a General Partner.