Krista’s passion is making finance accessible. While she did not initially come from a finance background, she soon discovered the importance of having the ability to properly communicate a company’s financial picture to open doors and take advantage of opportunities. Starting in 2012, she was co-founder and CEO of P2Binvestor (P2Bi), a Denver-based fintech company.
P2Bi became a leader in marketplace lending, funding $1B to small businesses with an unparalleled online financing experience. Running a company that offered financing to small businesses meant she saw the many different challenges they faced.
P2Bi won numerous awards including winning the Denver Business Journal Fast 50 in 2017, being named a Colorado Company to Watch in 2018, and being on the Inc 5000 list of fastest growing companies in 2019. Krista was a finalist for entrepreneur of the year by ColoradoBiz magazine in 2015, winner of the Denver Business Journal Power Book award for accounting, finance, and business in 2016, and nominated for EY Entrepreneur of the Year in 2019.
Krista believes in authentically sharing her startup experiences and has been featured and published in numerous outlets including Forbes, Fast Company, and Inc.
P2Bi was acquired in 2019, and Krista decided to join Stage as a General Partner. Stage, founded in 2009, is a majority female-led private equity fund focused on acquiring controlling interest in companies undergoing a change in capital structure, strategy, operations, or growth. Stage offers early-stage, small and medium-sized enterprises both the capital and management expertise to rethink their approach to growth. Krista actively manages the investment team and operating partners, overseeing fund management, capital deployment and operations of the portfolio.
Krista holds a BA in Economics and Political Science from McGill University. After graduating she moved to London and worked in advertising for numerous brands including Johnson & Johnson, Coca-Cola, and Barclays.
Krista is an avid reader, enjoys playing tennis, and has a passion for art. She is an advocate of diversity in technology and enjoys mentoring female entrepreneurs who are raising capital.